Coordinador/a de Marketing – Medios y Performance (Buenos Aires)
General Motors Ver todas las vacantes
- Buenos Aires
- Permanente
- Tiempo completo
- Traducir los objetivos de marca y de negocio en estrategias de medios full‑funnel , maximizando performance y eficiencia.
- Trabajar en conjunto con las agencias de medios, desafiando recomendaciones a partir de briefings de negocio, metas de ventas y datos de mercado.
- Garantizar eficiencia entre canales, con sólido dominio de medios offline (TV abierta, cable, entre otros) y medios online y de performance (Google Ads, redes sociales, programmatic).
- Monitorear y optimizar campañas basándose en datos, KPIs e insights de performance.
- Gestionar el presupuesto local de medios, recomendando la mejor asignación de inversión y asegurando control y organización financiera.
- Impulsar la innovación en medios, maximizando el valor de las principales alianzas estratégicas.
- Trabajar de forma integrada con los stakeholders internos, alineado/a con las prioridades del negocio.\nTus habilidades y capacidades (Requisitos)\n- Título universitario completo (Licenciatura).
- Inglés fluido.
- Experiencia sólida en estrategias de medios integrados (offline + online), con resistente foco en performance y medición ligada a objetivos de negocio.
- Perfil altamente analítico y orientado a datos.
- Experiencia previa en la gestión y control de presupuestos de medios.
- Capacidad para colaborar eficazmente con múltiples stakeholders.\nQué te dará una ventaja competitiva (Deseable)\n- Experiencia previa en la industria automotriz o de consumo masivo.
- Experiencia trabajando en y/o con agencias de medios y/o grandes anunciantes.
- Portugués.\n#LI\\_PSM\nThis role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.\nThis job may be eligible for relocation benefits.\nAbout GM\nOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.\nWhy Join Us\nWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.\nNon-Discrimination and Equal Employment Opportunities\nGeneral Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.\nWe encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .\nAccommodations\nGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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