Marketing Scientist (Rosario)
Trafilea Ver todas las vacantes
- Rosario, Santa Fe
- Permanente
- Tiempo completo
If your attribution is flawed, your entire growth strategy is flawed.
At Trafilea, you’ll work with $100M+ in annual ad spend, analyzing how every channel truly contributes to acquisition — not what dashboards claim, but what actually drives results.
Your work will directly impact CAC, ROAS, and budget allocation across general markets.
We’re looking for a Marketing Scientist (Attribution & Measurement)
This is not about reading reports.
It’s about building, fixing, and validating how performance is measured.Design and plan incrementality tests and A/B experiments, defining hypotheses, guardrails, and success metrics across channels and markets.
Analyze and validate attribution models (last‑click, multi‑touch, data‑driven) and propose improvements that better reflect true performance.
Develop channel‑ and product‑level performance targets (CAC, ROAS, LTV, CVR) informed by experimental results, attribution insights, and historical patterns.
Evaluate performance across channels (paid search, paid social, affiliates, CRM) to identify opportunities, inefficiencies, and growth levers.
Build datasets using SQL, Python, and internal pipelines to support robust, reproducible analysis.
Combine multiple data sources (tracking logs, platform data, BI tools) into coherent, reliable insights that guide investment decisions.
Leverage AI‑assisted analytical workflows to accelerate exploratory analysis, uncover cross‑country and cross‑channel patterns, and improve the speed and quality of insights.
Translate complex analytical findings into clear recommendations for budget allocation, channel strategy, and performance optimization.What you’ll actually doBreak attribution models and rebuild them correctly
Handle messy, incomplete, or conflicting data across channels
Identify where tracking fails — and fix it
Translate attribution insights into clear business decisionsThis means answering questio
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