Growth Marketer (Buenos Aires)

Buenos Aires
Autónomo
Tiempo completo

Hace 13 horas

GROWTH MARKETER (DTC E-COMMERCE)Location: RemoteWorking Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)Contract Type: Independent contractorLanguage: Applications accepted in English only.ABOUT PUROLABSPurolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.THE ROLEWe're looking for a proactive and data-driven Growth Marketer who lives and breathes performance marketing and customer acquisition.This is not a brand marketing role. The focus is entirely on direct response: driving measurable customer acquisition, optimising funnels, and scaling campaigns profitably.You'll own the full growth strategy, working hands-on with paid acquisition, conversion optimisation, and customer retention.You should be the kind of person who obsesses over unit economics, loves testing new approaches, and gets genuinely excited when you crack a winning strategy that scales.WHAT YOU'LL BE DOINGPaid Acquisition & Campaign Management- Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
- Develop systematic testing frameworks for audiences, creative angles, and landing pages
- Scale winning campaigns while maintaining profitability and healthy unit economics
- Monitor daily ad account performance and make data-driven optimisation decisions
- Collaborate with creative team to provide performance feedback and strategic directionAnalytics & Performance Tracking- Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
- Build and maintain dashboards to track funnel performance and identify bottlenecks
- Conduct cohort analysis and customer lifetime value modelling
- Review campaign data to understand what's working and communicate insights clearly to the team
- Present weekly performance reports with actionable strategic recommendationsConversion Rate Optimisation- Run structured A/B tests on landing pages, product pages, and checkout flow
- Analyse user behaviour using Google Analytics, heatmaps, or tools like Triple Whale
- Identify friction points in the customer journey and implement solutions
- Optimise email flows and post-purchase sequences to increase retention and LTVGrowth Strategy & Channel Expansion- Develop quarterly growth roadmaps aligned with revenue and profitability targets
- Test and scale new traffic sources including TikTok, YouTube, and emerging platforms
- Conduct competitor analysis and market research to identify growth opportunities
- Proactively flag issues, spot inconsistencies, and solve problems before they escalateWHAT WE'RE LOOKING FOREssential Experience- 2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
- Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
- Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
- Hands-on experience reviewing ad accounts and understanding campaign performance
- Ability to provide clear feedback to creative teams based on data and performance insights
- Proven ability to run structured experiments and iterate based on resultsTechnical Requirements- Expert-level proficiency with Meta Ads
- Strong analytical skills with advanced Excel/Google Sheets and data visualisation
- Experience with conversion tracking and attribution
- Familiarity with Shopify and e-commerce analytics
- Tech savvy and fast learner of new platforms/toolsBonus Points- Experience with supplements, skincare, or subscription-based products
- Knowledge of email marketing platforms like Klaviyo and retention strategies
- Experience with TikTok or Google Ads
- Background in health or wellness industryYOUR PERSONALITY- Numbers-obsessed and data-driven. You make decisions based on metrics, not opinions
- Highly detail-oriented with the ability to spot inconsistencies and think strategically
- Proactive problem-solver who anticipates issues before they arise
- Strong communicator who can translate data into clear, actionable insights
- Self-starter who takes ownership and drives results independentlyWHY JOIN US- Fully remote with flexibility during UK hours
- Competitive rate and paid time off (including UK bank holidays)
- Real ownership over growth strategy and performance outcomes
- Work with a product that genuinely improves people's wellbeing
- Join a fast-growing brand with proven product-market fitIMPORTANT REQUIREMENTS- This is a remote contractor position (not employment)
- Applications welcome from all countries
- Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap

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