About BM Digital\nBM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:\nA creator marketplace managing over 80,000 influencer partnerships monthly An AI-powered platform to streamline discovery, outreach, and whitelisting\nProven playbooks in influencer marketing, paid media, performance creative, and CRO\nWe’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.\nBM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.\nAbout the role\nBM Digital is seeking an experienced and strategic Senior Media Buyer to lead and manage a portfolio of e-commerce-focused clients. In this pivotal role, you will be responsible for crafting and executing comprehensive growth strategies that drive measurable results. Collaborating closely with paid media analysts, creative teams, and other internal stakeholders, you will maintain a client-facing position, ensuring alignment between client objectives and our innovative marketing solutions.\nYour expertise in identifying growth opportunities, delivering strategic insights, and fostering strong client relationships will be essential to your success.\nResponsibilities\nMedia Strategy\nDevelop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends.\nCollaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI).\nStay abreast of emerging media channels and technologies to identify new opportunities for client growth.\nFunnel Optimization\nAnalyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates.\nWork with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences.\nUtilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement.\nOffer Testing\nDesign and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging.\nInterpret test results to inform future campaign strategies and client recommendations.\nEnsure that offer testing aligns with overall marketing objectives and client expectations.\nCreative Strategy\nTogether with Creative Strategists lead the development of compelling creative concepts that resonate with target audiences and drive conversions.\nIncorporate feedback and performance data to refine creative approaches and maximize impact.\nClient Relationship Management\nServe as the primary point of contact for clients, building and maintaining strong relationships based on trust and performance.\nConduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.\nAddress client challenges with resilience and adaptability, ensuring high levels of satisfaction and retention.\nThis might describe you\n6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce.\nDemonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy.\nProven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset.\nExperience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth.\nExcellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities.\nStrong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders.\nCompensation\n$45K—$95K USD total compensation annually, which includes base and performance bonus.\nLocation\nAll of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible!
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