Paid Media Manager - Push Channels (Buenos Aires)
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- Buenos Aires
- Permanente
- Tiempo completo
- ️ VEMOS OPORTUNIDADES donde otros ven problemas;
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The Paid Media Performance Manager for Push Channels will be responsible for leading a team of analysts that will build and drive crucial marketing capabilities in Rappi’s Paid Media “push” channels (Google UAC, Programmatic, Meta, Tiktok, X) from the ideation phase to experiment design, budget management and execution. He/she will also be responsible for staying up-to-date with the latest paid media trends and best practices to ensure that campaigns are as effective as possible, while interacting with cross-functional teams such as Branding, Product and Adtech.Como parte de Rappi, serás responsable de:
Mission:
The Paid Media Performance Manager will be responsible for leading a team of analysts that will build and drive crucial marketing capabilities in Rappi’s Paid Media “push” channels (Google UAC, Programmatic, Meta, Tiktok, X) from the ideation phase to experiment design, budget management and execution. He/she will also be responsible for staying up-to-date with the latest paid media trends and best practices to ensure that campaigns are as effective as possible, while interacting with cross-functional teams such as Branding, Product and Adtech.Outcomes:- Bring new users and orders with efficient CAC/CPOs.
- Effective budget management between countries and channels under his/her scope, maximizing ROAS.
- Effectively lead, motivate and challenge a team of analysts; as well as the external agency.
- You will make decisions around how to invest Rappi’s budget in the most efficient way to achieve results (new users, CAC, GMV, orders), and will be fully responsible for the optimization and maintenance of the channels you manage across multiple LATAM markets.
- Lead, motivate, train and enable the analysts working in your team to thrive. You’ll also be leading the relationship with our external agency for campaign implementation.
- Experiment, measure, analyze and build rapport on performance of your countries and channels and impact on the overall business. Work with your team to proactively bring new ideas to test and ways to improve our team work.
- Build hypotheses and leverage testing (A/B tests, geo-test, incrementality tests) to drive the channels’ measurement agenda, improving always-on results via experimentation.
- Act as a Project Leader for key strategic initiatives within the Performance Team in collaboration with cross-functional teams (Adtech, CRM, BI, Branding, Product, Finance).
- Build powerful business relations with media-channel partners (i.e: Google, Meta, TikTok) and Media agency to increase knowledge and implement alpha/beta product testing. Be a media expert.
- Review cohorts, CAC, user retention, diminishing return curves, LTV and other data to drive your optimization decisions.
- Understand creative optimization - what works well and what doesn’t and generate recommendations. Work with brand stakeholders to ensure the best practices are implemented and provide proactive, structured and timely feedback.
- Manage performance of your markets on a weekly basis, driving actions in order to achieve our ambitious targets.
- You will be reporting directly to the Growth Director for Push Channels and Adtech.Bien y ahora, ¿Cuáles son los requisitos para que yo sea parte de este universo de neón?**Required Skills**:- 3-5 years of experience in online marketing, in a heavily performance driven environment.
- Highly analytical mindset.
- Expert knowledge of at least 1 of the big media channels (Google UAC, Meta, TiKTok). Needs to know his/her way around the media platforms and be a self-learner to effectively guide his team of analysts.
- Data-driven decision making. Expert knowledge of Microsoft Excel and Google Sheets.
- Fluent in English
- Experience managing large marketing budgets.
- Experience managing and leading a team of analysts and an external agency.
- Great communication and presentation Skills. Must be comfortable with presenting to leadership (Directors / VPs).
- Confident working with stakeholders across product, tech, brand, customer service, sales and external partners.
- Exceptional problem-solving skills - comfortable working in changing environments and dealing with high complex business cha
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