Channel Marketing Manager (Mendoza)
Cooler Master
- Mendoza
- Permanente
- Tiempo completo
About the Role
In this role, you will design and execute strategic channel programs, manage MDF (Marketing Development Fund) investments, and deliver impactful partner marketing initiatives that enhance brand visibility, maximize ROI, and strengthen Cooler Master’s market presence.
ResponsibilitiesDrive sell-out growth from distributors to resellers, retailers, and system integrators (SIs).
Develop and manage channel marketing programs — including bundles, incentives, MDF campaigns, shop‑in‑shop activations, training, and toolkits.
Execute partner‑facing campaigns and retail activations to boost brand visibility, conversion, and engagement.
Track and report key KPIs such as sell‑out volume, program participation, MDF ROI, and partner adoption.
Manage and optimize the MDF budget with clear ROI accountability.
Build and maintain strong, senior‑level relationships with key partners to ensure long‑term success.
Provide market and partner insights to Sales and Product Marketing teams to refine go‑to‑market strategies.
Collaborate with Sales on distributor reorder planning and execution to achieve shared business goals.QualificationsEducation: Bachelor’s degree in Marketing, Business Administration, or related field (MBA is a plus).
Experience: 5+ years of experience in channel marketing, trade marketing, or partner marketing, preferably within consumer electronics, IT hardware, or similar industries.
Proven success in managing MDF budgets, measuring ROI, and executing retail/channel activations.
Exper
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