Tagging Specialist

VML

  • Buenos Aires
  • Permanente
  • Tiempo completo
  • Hace 2 días
Who we are looking for:
We're seeking a highly skilled and detail-oriented Tagging Specialist to join our team. The ideal candidate will have advanced experience in tagging architecture, analytics tools, and troubleshooting, with a strong ability to collaborate across teams. This role requires a proactive problem-solver who can ensure seamless tracking and measurement implementation while adhering to global standards.What you'll do:
  • Map tagging architecture and identify gaps in measurement.
  • Identify tagging and measurement needs aligned with global guidelines, vision, and objectives.
  • Plan, implement, and QA tags across digital platforms, including websites and mobile applications.
  • Provide clear and concise instructions for internal stakeholders on tag-related processes.
  • Perform measurement QA using Google Analytics 4.
  • Collaborate with the analytics team to define and implement tracking requirements for key performance indicators.
  • Create and maintain comprehensive documentation and SOPs for tagging implementations, configurations, and updates.
What you'll need:
  • English: Advanced (Upper Intermediate or B2).
  • Technical Skills:
  • Google Tag Manager: Advanced.
  • Google Analytics: Advanced.
  • Firebase: Desirable.
  • Appsflyer: Desirable.
  • BI tools: Basic.
  • dataLayer implementation: Basic.
  • Adobe Analytics: Desirable.
  • Adobe Launch: Desirable.

VML