Media Manager (Buenos Aires)

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  • Buenos Aires
  • Permanente
  • Tiempo completo
  • Hace 1 día
Campari Group today is a major player in the general branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.\nHeadquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.\nShares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.\nAbout The Role\nWe are looking for a Media Manager to lead media strategy, media investment and media performance for Campari brands in Argentina.\nThis role is responsible for defining where, when and how brands should be communicated, ensuring the right mix of digital and traditional media, strong brand visibility at key moments of choice, and effective use of media investment based on robust metrics and performance analysis.\nThe Media Manager is a media specialist and highly analytical profile, with a strong understanding of the Argentine media ecosystem and a day-to-day role working closely with media agencies and media partners. This position does not include Consumer Insights ownership or Corporate Communications responsibilities.\nMain Responsibilities\n- Define and lead media strategy for Campari brands across digital and traditional channels.
- Decide which brands to prioritize, where they should be present and through which media platforms.
- Build and manage integrated media plans, including streaming platforms, digital media, TV, radio, publishers and other relevant channels.
- Own media investment decisions, ensuring efficiency, impact and ROI.
- Monitor media performance on a daily basis, validating dashboards, metrics and data accuracy.
- Define, track and optimize media KPIs (reach, frequency, efficiency, ROI and contribution).
- Translate media performance data into actionable decisions and optimization plans.
- Lead the day-to-day relationship with media agencies, from briefing to execution and reporting.
- Challenge agency recommendations using data, performance insights and strategic reasoning.
- Participate in media and platform negotiations, contributing analytical and strategic input.
- Work closely with Brand, Channel, PR and Experiences teams to ensure media plans align with activations, events and POS execution.
- Act as the internal media reference, influencing and aligning stakeholders without formal people management responsibility.
- Explore new media opportunities, platforms and formats relevant to the local market.\nRequirements\n- 5 years of experience dedicated to media roles (media strategy, media planning, media management).
- Proven experience managing integrated media investment across digital and traditional channels.
- Strong analytical skills with hands-on experience using media dashboards, metrics and performance tools.
- Solid understanding of the Argentine media landscape, including streaming platforms, digital media and traditional channels.
- Experience working closely with media agencies on a daily basis.
- Strong negotiation and influence skills, applied as core capabilities.
- Senior profile, comfortable operating independently as an individual contributor.
- Background in large FMCG companies, media/entertainment companies or large media agencies is highly valued.
- Experience in large-scale consumer businesses or major media and entertainment environments, with exposure to integrated media investment and complex media ecosystems, is a strong plus.
- English proficiency required.
- Based in Buenos Aires; hybrid model (3 days in office).\nOur commitment to Diversity & Inclusion:\nAt Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.\nCampari Group believes that fair compensation and equal opportunities are crucial for employees

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