Marketing Director
Unicoin
- Buenos Aires
- Permanente
- Tiempo completo
You should be able to build relationships with a variety of professionals.To be successful, you should be a keen multitasker who thrives in a competitive environment.
Outstanding candidates have extensive marketing experience and can make decisions under pressure.Primary ResponsibilitiesStrategic Planning: Develop and execute comprehensive marketing strategies that align with the company's overall goals and objectivesBrand Management: Lead efforts to define, communicate, and maintain the company's brand identity, ensuring consistent messaging across all marketing channelsMarket Research: Conduct market research to identify target audiences, customer needs, competitive landscape, and emerging trends to inform marketing strategiesCampaign Management: Oversee the planning, creation, and execution of marketing campaigns across various channels, including digital, traditional, social media, and eventsDigital Marketing: Drive digital marketing initiatives, including online advertising, social media marketing, content marketing, SEO, SEM, and email marketingContent Strategy: Develop and manage a content strategy that provides valuable and engaging content to target audiences, establishing the company as an industry thought leaderLead Generation: Collaborate with sales teams to develop effective lead generation strategies and tactics that contribute to revenue growthProduct Marketing: Work closely with product teams to develop and execute product launch strategies, ensuring effective positioning, messaging, and go-to-market plansAnalytics and Reporting: Monitor and analyze marketing campaign performance, utilizing data to make data-driven decisions and optimize strategies for better outcomesTeam Leadership: Build, mentor, and lead a high-performing marketing team, fostering collaboration, professional development, and a positive work environmentPartnerships and Collaborations: Establish partnerships and collaborations with other organizations, influencers, and industry players to expand the company's reachBudget Management: Develop and manage the marketing budget, allocating resources effectively to achieve marketing goals within financial constraintsJob QualificationsBSc in marketing, branding, business, PR, or a similar fieldA minimum of 5 years of experience in similar positionsExperience in US MarketStrong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations, and roadmap prioritization back to dataSuperb marketing and research skillsKnowledge and practical experience with SEO, digital marketing tools, IA and related softwareIndustry Knowledge: Familiarity with the crypto industry and market trendsHighly observant and analyticalStrong leadership skills and the ability to make difficult decisionsExperience working at a startup is a plusExcellent written and verbal communicationThorough and detail-oriented – execute high-quality work and keeps the information up-to-dateFlexible and adaptable – can manage change and work comfortably with ambiguityTeam player – works well in a collaborative environmentFluent in English and SpanishPowered by JazzHRDi5eiDarBs
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