Retention Sr Manager (Florencio Varela)
Trafilea Ver todas las vacantes
- Florencio Varela, Provincia de Buenos Aires
- Permanente
- Tiempo completo
Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing general player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.
Marketing@Trafilea
Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials
Our beauty Brands: Revel Beauty and Spa Dr.
Our content and subscription Brand: The BodCon.Role's Mission
The mission of the Retention Sr Manager is to design and lead a high-impact, end-to-end customer retention strategy that transforms one-time buyers into loyal, long-term customers. This role is responsible for shaping and optimizing the returning customer journey, identifying key moments to drive engagement, and unlocking growth opportunities across all retention touchpoints.
Through the strategic use of our owned channels—Email, SMS, Push Notifications—and the continuous evolution of our Loyalty Program, the Retention Sr Manager is the key owner of revenue growth and profitability across Shapermint and Truekind’s direct channels and for our 12M growing customer database.
Acting as a bridge between strategic planning and flawless execution, the role establishes quarterly channel roadmaps, innovates lifecycle journeys, and leverages insights from competitive analysis and testing to optimize performance. By monitoring and reporting critical KPIs such as repurchase rates, channel conversion, and LTV/CAC, this position enables data-driven decisions that direc
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