Planner ATL (San Salvador)

Argentina
Permanente
Tiempo completo

Hace 1 día

About WPP Media\nWPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.\nWPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.\nFor more information, visit wppmedia.com.\nAbout WPP Media\nWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.\nWPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com\nAt WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:\n\n
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
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- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
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- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
\n\nRole Summary And Impact\nThe Planner is responsible for transforming client briefs into integrated, insight-driven media strategies that deliver measurable business impact. This role leads the end-to-end planning process across traditional channels, ensuring data-backed decision-making, strategic alignment, and budget efficiency. The Planner collaborates closely with buyers, internal stakeholders, and clients, playing a key role in campaign design, vendor negotiations, and performance analysis.\n\n
- Analyze client briefs and develop strategic media plans aligned with brand objectives and performance KPIs.
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- Conduct in-depth audience segmentation and brand persona analysis using data from Nielsen, Ipsos, Integra metrics, Adintel, Tabscan, Ibope, CDI and proprietary sources.
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- Negotiate rates and inventory with media vendors to ensure cost-efficiency and delivery against plan.
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- Maintain healthy performance benchmarks and monitor the point of diminishing returns in media investments.
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- Identify and recommend innovative media opportunities and non-traditional placements that add strategic value.
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- Supervise buyers, ensuring proper campaign execution, on-time implementation, and alignment with approved strategies.
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- Elevate media performance and spend report developed by Account Executives tying back to campaign objectives and providing clear, strategic insights to clients.
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- Lead media flowchart development and ensure budgets, KPIs, and timelines are accurate and consistently updated.
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- Forecast investment and media delivery to avoid budget deviations, and coordinate with finance and systems to ensure monthly contracted spend matches execution.
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- Support the Account Director in client-facing meetings, and lead presentations when needed to optimize time and team capacity.
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- Join activation or integration events to ensure brand message and media strategy are being properly executed.
\n\nEducation\nBachelor’s degree in Communications, Advertising, Marketing or Business Administration.\nExperience\n2–3 years of experience as a media planner in an agency or media-related environment.\nOther Knowledge\nIdeal certifications: Google Ads, Meta Blueprint, or other digital planning/analytics credentials.\nProficient in audience and media planning tools such as Nielsen, Ipsos, Adintel, Integrametrics, Intersoft, Tabscan.\nStrong Excel skills (pivot tables, formulas, charts, filters) and proficiency in PowerPoint\nStrong attention to detail and organizational skills.\nClear and assertive communication; ability to work well in teams.\nIntermediate to advanced English proficiency (spoken and written).\nOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the general WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertisin

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