Marketing Insights Manager
IQVIA
- Buenos Aires
- Permanente
- Tiempo completo
- Work collaboratively within a highly matrixed global organization to help inform and manage comprehensive, measurable marketing plans.
- Utilize and master available metrics/tools to create insightful reports and dashboard for business units and functional areas.
- Analyze and report on complex marketing KPIs such as ROI, web engagement, paid search, social, email, MQLs/SQLs, opportunity value, conversion rates and more.
- Develop insights on effectiveness of marketing programs based on development of reports and analysis; act as a consultant to stakeholders to optimize long term program effectiveness.
- Present on data-driven insights and strategies.
- Manage reporting cadence for the Demand Center, collaborating with team members to deliver comprehensive, timely reporting to stakeholders.
- Provide guidance on KPI's and reporting formats; lead and implement best practices for digital marketing analytics.
- Support and ensure adherence to business rules, processes, programs, naming conventions and procedures.
- Collaborate with external vendors and internal functional groups to execute agreed-upon plans and programs.
- Support the management of content inventory and other operational functions for the Demand Center.
- Bachelor's degree in marketing or a related field.
- 4+ years of relevant experience or equivalent combination of education, training and experience.
- Industry experience with marketing performance metrics, data analysis, and dashboard and report creation.
- Understanding of CRM and marketing automation principles and practices; deep knowledge of marketing metrics and terminology.
- Proficiency in Google Analytics, Google Data Studio, Salesforce, and Microsoft Power BI. Strong Microsoft Office skills. Experience with Smartsheet a plus.
- Detail-oriented and strong multitasking abilities.
- Excellent oral and written communication skills.
- Fluency in English.
- Ability to work effectively within cross-functional teams.