Tagging Specialist
- Buenos Aires
- Permanente
- Tiempo completo
We're seeking a highly skilled and detail-oriented Tagging Specialist to join our team. The ideal candidate will have advanced experience in tagging architecture, analytics tools, and troubleshooting, with a strong ability to collaborate across teams. This role requires a proactive problem-solver who can ensure seamless tracking and measurement implementation while adhering to global standards.What you'll do:- Map tagging architecture and identify gaps in measurement.
- Identify tagging and measurement needs aligned with global guidelines, vision, and objectives.
- Plan, implement, and QA tags across digital platforms, including websites and mobile applications.
- Provide clear and concise instructions for internal stakeholders on tag-related processes.
- Perform measurement QA using Google Analytics 4.
- Collaborate with the analytics team to define and implement tracking requirements for key performance indicators.
- Create and maintain comprehensive documentation and SOPs for tagging implementations, configurations, and updates.What you'll need:- English: Advanced (Upper Intermediate or B2).
- Technical Skills:
- Google Tag Manager: Advanced.
- Google Analytics: Advanced.
- Firebase: Desirable.
- Appsflyer: Desirable.
- BI tools: Basic.
- dataLayer implementation: Basic.
- Adobe Analytics: Desirable.
- Adobe Launch: Desirable.
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