(SSJ-299) Coordinator, Digital Media Planner

The Walt Disney Company

  • Buenos Aires
  • Permanente
  • Tiempo completo
  • Hace 1 día
This Digital Media Planner Coordinator will be responsible for the end-to-end execution of digital media campaigns, mainly on self serve buying platforms, in order to meet business objectives defined by the company.**Responsibilities**:The Digital Media Planner Coordinator will be responsible for:- Act as the main point of contact between business partners and the digital campaign traffic team, ensuring the translation of the objectives of each line of business into performable digital metrics from paid campaigns.
- Develop digital media plans that take full advantage of the features available on each buying platform, as well as the digital assets available to each business partner: audiences, digital assets, etc.
- Follow up on campaign execution through the traffic team, suggest improvements or modifications to campaign operators and follow up on the impact of those modifications.
- Have a clear analytical focus and make data-driven decisions that result in clear improvements to campaigns and the business.
- Provide campaign performance information to different areas of the company (BI, business partners) in a consistent and comparable way, with different degrees of openness and detail in order to provide the necessary information to evaluate the investment made at all times and, at the same time, so that the digital area as a whole can improve its impact on the business.
- Position itself as a benchmark of best practices in relation to digital campaigns, being able to identify and articulate the historical experience of each line of business with the various advances of the platforms and new opportunities that arise to improve results, considering a broader spectrum of possibilities and updated.
- Feel passion for digital media and its value in marketing strategies in general, and in our industry in particular.
**Basic Qualifications**:What we need from you to be part of this story:- At least 3 years of experience in planning, platform optimization and reporting of digital media campaigns either in media agencies or in mass consumer brands (performance campaigns).
- Experience managing regional campaigns.
- Experience in campaign execution on social platforms (Facebook, Twitter, etc).
- Experience executing campaigns on search engines.
- Experience executing campaigns on DV360.
- Experience executing programmatic buying campaigns (DSP).
- Knowledge of attribution models.
- Knowledge of best practices in Video guidelines.
- Excellent Microsoft Excel skills.
**Additional Information**:At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

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