Cro Specialist - Sports Media (Buenos Aires)
Better Collective Ver todas las vacantes
- Buenos Aires
- Permanente
- Tiempo completo
- Own and execute CRO initiatives for the Sports Media Division, identifying performance gaps and developing hypotheses to improve outcomes
- Assist the Editorial Team in their creation of content that engage, and drive retention
- Use tools such as Marfeel Compass, Microsoft Clarity, and Google Anlaytics to conduct quantitative and qualitative research
- Work alongside UX/UI designers to ideate, visualise, and execute impactful test variants
- Manage the full optimisation lifecycle, from research and prioritisation through to testing, measurement, and rollout
- Communicate test results clearly to stakeholders, ensuring learnings are shared and successful outcomes are scaled
- Align CRO activity with broader Sports Media strategy and collaborate with cross-functional teams to embed CRO into planning processes
- Support the development and reporting of key CRO metrics and KPIS
- Strong experience with Analytics tools - Marfeel Compass preferably, but also Google Analytics 4
- Strong analytical skills and the ability to translate data into clear business insights.
- Proficiency with A/B testing tools such as VWO, along with a good foundation in statistics
- Comfortable with tools like Microsoft Clarity or Hotjar for behavioural analysis.
- Experience aligning CRO strategy with stakeholder objectives and managing test pipelines
- Ability to distil complex data into a compelling narrative and make data-informed recommendations
- Curious mindset with a strong sense of initiative and ownership
- Fluency in English, both spoken and written**Bonus qualifications**
- Google Tag Manager
- HTML, CSS, Javascript, or jQuery
- CRM tools such as Hubspot
- Copywriting or creative strategy
- Interest or experience in the sports betting or iGaming industry**Why work for us?**
- Work alongside highly competent, helpful, and driven colleagues - we are really good at what we do and thrive when contributing to each others’ success and growth
- Freedom and responsibility - no micromanaging here. There are deliverables and deadlines, but how you get there is up to you. We do however expect you to know how to - and be comfortable with - asking for help when needed
- Things move at a fast pace, and that keeps us sharp. If you love challenges and the feeling of moving forward, this is the place to be**Application deadline**We look forward to hearing from you as soon as possible.Expected start date**:As soon as possible.****Questions?
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