Senior Paid Media Manager
- Argentina
- Permanente
- Tiempo completo
- Drive paid search & social strategy and day-to-day operations (Google AdWords, Bing, Facebook Ads, LinkedIn Ads), with the goal of driving incremental revenues for our clients.
- Build the project roadmap for the channel, launch and monitor direct response paid search and paid social campaigns, and assist with tracking and reporting.
- Build target audiences in Google Ads and Facebook/Instagram Ads.
- Initiate testing for display re-engagement and video advertising via Google Display Network, and Youtube advertising.
- Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition.
- Collaborate with other channel owners to ensure consistent messaging across all performance marketing mediums.
- 5+ years of hands-on experience in paid search and paid social marketing
- Expert in Google Ads and Facebook/Instagram Ads
- Strong understanding of Amazon marketplace and advertising Strong rigor and excellent analytical skills
- Deep understanding of A/B Testing
- Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc)
- Excellent communicator in oral and written English
- Great team player and strong attention to detail
- Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
- Curious, independent, rigorous and proactive
- Bachelor’s degree in business, marketing or associated studies
- C1 or C2 English proficiency level
- Resume and LinkedIn Profile in English showcasing experience in chronological order