Define, build, deploy and maintain multi-channel customer journeys QA & sign-off on content, automated workflows, journey function and customer experience Supporting Task Details: Builds, QA test & maintains key content templates Supports Continuous Improvement of journey and process functionality Ownership and stewarding of personalization capabilities Leverages as is Journey & creates simple single channel journeys Journey entry settings & goals Define, build, deploy and maintain multi-channel customer journeys QA & sign-off on content, automated workflows, journey function and customer experience Builds, QA test & maintains key content templates Supports Continuous Improvement of journey and process functionality Bachelor's degree Expertise working with marketing automation tools such as Salesforce Marketing Cloud including: Email and Mobile Studio, /Interaction Studio Automation Studio and Journey Builder Basic understanding, including demonstrated experience, of AMPscript, SQL, HTML and CSS to customize email templates and landing pages. Knowledge of marketing automation best practices including contact strategies, targeting audience and segmentation, A/B testing and analytics. Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams. Salesforce Marketing Cloud Administrator certification (e.g. Marketing Cloud Developer, Email Specialist) International Considerations: Not considered. Please provide intro for the Philippine posting (as done with Argentina on primary). Bachelor's degree 4+ years marketing automation experience Expertise working with marketing automation tools such as Salesforce Marketing Cloud including: Email and Mobile Studio, /Interaction Studio Automation Studio and Journey Builder Basic understanding, including demonstrated experience, of AMPscript, SQL, HTML and CSS to customize email templates and landing pages. Knowledge of marketing automation best practices including contact strategies, targeting audience and segmentation, A/B testing and analytics. Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams. Salesforce Marketing Cloud Administrator certification (e.g. Marketing Cloud Developer, Email Specialist)
