Digital Marketing Operations and Technology (L-847)

McKinsey & Company

  • Buenos Aires
  • Permanente
  • Tiempo completo
  • Hace 1 día
**Who You'll Work With**:- You’ll be based in our Buenos Aires or Sao Paulo office as part of McKinsey Digital.McKinsey Digital brings together the best of McKinsey’s digital capabilities to help our clients use digital technology to transform their businesses.As part of this group, you’ll join a global team working on everything from IT modernization and strategy to agile, cloud, cybersecurity, and digital transformation. You’ll typically work on projects across all industries and functions and will be fully integrated with the rest of our global firm. You’ll also work with colleagues from across McKinsey & Company to help our clients deliver breakthrough products, experiences, and businesses, both on technology and non-technology topics.Our office culture is casual, fun and social, with an emphasis on education and innovation. We have the freedom to try new ideas, experiment and are expected to be constantly learning and growing. There is also a strong emphasis on mentoring others in the group, enabling them to grow and learn.**What You'll Do**:
You will create and execute Growth strategy for McKinsey clients' digital sales. Building out top-performing B2B and B2C paid media programs across SEM, Display, Affiliate, YouTube and Social advertising platforms as well as owned channels.You will manage a team of Digital Marketers working across a variety of platforms, including but not limited to the Google Marketing Platform, Google Ads, Bing Ads, Facebook Ads, Twitter, Amazon DSP/Sponsored Posts, The Trade Desk, Oath, Google Analytics.You will work closely with Marketing Operations to pull insights across the digital customer journey of our customers and bring possible optimizations for CRO, partnering with internal stakeholders on strategies to increase acquisition and conversion.**Qualifications**:- Bachelor’s degree, ideally in Economics, Engineering & Business; Advanced degree or specialization in Digital is a plus
- 5+ years of experience executing and/or leading digital marketing programs for top digital marketing agencies, internet-companies or client marketing organizations
- Experience working with digital marketing analytics tools such as: Google Analytics, Adobe Analytics, Firebase, AppsFlyer, AppAnie, Adjust
- Knowledge of SEO, SEM, Programmatic, CRO, Mobile, CRM
- Knowledge in tracking tools such as Google Tag Manager
- Strong interpersonal skills with the ability to inspire and communicate with a wide range of non-technical and low technology literacy stakeholders and customers
- Ability to influence and be a natural leader to manage the internal team and coordinate the multidisciplinary external teams in complex client environments
- Ability to communicate complex ideas effectively - both verbally and in writing - in English and Spanish
- Willingness to travel

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