Brand Manager
Solutions 2 GO
- Buenos Aires
- Permanente
- Tiempo completo
- Lead launch planning and purchase estimation in coordination with the commercial team.
- Ensure proper execution of launches and in-store presence.
- Prepare sales presentations for clients, retailers, and vendors.
- Clearly communicate value propositions, product attributes, and sales strategies.
- Pricing Management
- Define and update price lists by channel.
- Oversee regular publication of price lists and catalogs per supplier.
- Analyze price impact on product turnover, margins, and competitiveness.
- Assortment Management
- Lead the assortment strategy to optimize portfolio performance and minimize aging inventory risk.
- Define and control the product mix by channel and category.
- Promotional Strategy
- Define and calculate promotional prices for HW, PE, and SW categories, ensuring healthy margins.
- Design promotional campaigns aligned with commercial goals and confirmed supports.
- Manage and optimize the promotional budget based on ROI.
- Evaluate promotion effectiveness and propose strategic adjustments.
- Negotiate promotional funds to support sales or reduce product aging.
- Product Lifecycle Management
- Track product lifecycle, purchasing quantities, and forecasted sales realization.
- Evaluate key SKU stock-outs to prevent sales loss.
- Monitor aging inventory and propose corrective actions by channel.
- Results Review
- Monitor sales target and margin achievement.
- Analyze brand and supplier contributions to support assortment and profitability decisions.
- Cross-functional Coordination
- Coordinate with internal teams (trade, marketing, sales, operations) for initiative implementation.
- Represent the assigned portfolio in regional or vendor meetings.
- Follow up on SKU creation for channel/client introduction.
- Manage PSI arguments submission to SIE and coordinate supply chain planning.
- Portfolio and Database Management
- Develop new products and maintain TBDS database updated.
- Ensure Product Master maintenance and correct SKU coding.
- Monitor key product and campaign performance.
- Maintain price history and analyze past promotional impact.
- Prepare performance reports to support portfolio decisions.Job Requirements:Education:
- Degree in Industrial Engineering, Business Administration, Marketing, Economics or related fields.Experience:
- 2–3 years of experience in similar roles (Product Management, Trade Marketing, Category Management, or commercial roles).
- Experience in FMCG, retail, tech or distribution channels is valued.Technical Skills:
- Advanced MS Excel (pivot tables, functions, data analysis).
- Proficient in PowerPoint for executive presentations.
- Desired: experience with data visualization tools (Power BI, Tableau, Google Data Studio, etc.).
- Knowledge in pricing, promotions, and portfolio management.
- Understanding of product lifecycle, launch processes, and channel strategy.
- Basic financial knowledge: margins, profitability, contribution.Languages:
- Intermediate to advanced English (able to attend meetings, read technical documentation, write communications).
- Preferred: experience working with regional/global teams.Soft Skills:
- Strong analytical skills and result orientation.
- Leadership and influence across departments.
- Data-driven decision making.
- Organized and able to manage multiple projects simultaneously.
- Excellent verbal and written communication.
- Adaptable to dynamic, multitasking environments.Other:
- Preferred experience leading product launches or vendor negotiations.
- Willingness to travel occasionally (if applicable).
- Passion for product, innovation, and consumer behavior.