Account Manager Regional (Buenos Aires)
Havas Argentina
- Buenos Aires
- Permanente
- Tiempo completo
Work closely with data and strategy communities as well as client leadership and specialists’ teams
Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
Contribute to the client satisfaction
Ensure audience planning and data integration from Mx brief to Mx measurementMedia Experience best practicesEmbody the Mx excellence
Champion Havas unique approach to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
Work closely with data and strategy communities as well as client leadership and specialists’ teams
Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations
Contribute to the client satisfaction
Ensure optimal Mx delivery
Ensure audience planning and data integration from Mx brief to Mx measurementMedia Experience ownership
Create optimal Mx, defined as Connection x Context x ContentWork with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
Recommend optimum content and context based on client, brief and strategy
Deliver overall experience and articulation of how channels work together
Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teamsCreate and present Mx Story to clientsCreate the Mx guidelines in liaise with relevant internal specialist teams
Ensure quality control on plan recom
Kit Empleo