Brand Manager Pain & Cardio (NAJ37)

Argentina
Permanente
Tiempo completo

Hace 7 horas

**Brand Manager Pain & Cardio**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.When you show proactivity and ambition, we’ll harness it through a variety of opportunities and challenges in the diverse areas of our business - all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer.**Marcas**: Actron Pediátrico, Paracetamol Bayer, Familia Aspirinas (Pain: Bayaspirina, Cafiaspirina / Cardio: Aspirinetas, Cardioaspirina)**Main Purpose**We’re looking for a talented Brand Manager to join our team in Argentina!In this role you will be responsible for important brands in Pain & Cardiovascular Health Categories such as Aspirinetas, Cardioaspirina, Bayaspirina, Cafaspirina & Paracetamol Bayer.Scope: South Cone´s markets (Argentina-Chile-Bolivia-Paraguay-Uruguay).The main purpose is to define the strategy and execution of the brands
- in alignment with Pain Grouper -; and ensure compliance with the brand plan to achieve the defined objectives and main KPIs.**Your mission Will be to**
- Create and execute the brand´s strategies, according to local competitive context and portfolio characteristics for every country.
- Permanently monitor the main KPIs of the brands and generate tactical actions to reinforce or correct performance.
- Engage with cross-functional brand teams for developing brand plans to align Marketing, Sales, Medical objectives.
- Lead innovation projects (product launches, product updates, and line extensions).
- Develop direct to consumer (DTC) communication, creating successful and insightful stimulus, according to brand´s necessities and general strategy.
- Generate annual media plan, through coordination of a central media agency, monitoring optimal mix & investment allocation.
- Define in alignment with the team, the pricing architecture strategy considering the competitive environment, and the profitability objectives.
- Determine the sales volume of the brands, together with the optimal investment to guarantee the achievement of the objectives.
- Execute plans effectively to ensure that top-line sales goals and bottom-line profit goals are met.
- Lead the brand teams, to promote the joint work of the different areas (trade - sales - medical - RRAA) and to ensure an execution aligned to the main strategy.**Unlock your Potencial**
- Degree in marketing, business administration or a related field.
- 1+ years of experience in Commercial teams (Marketing / Trade Marketing / Sales) in pharmaceutical or mass consumption industries.
- Medical detailing experience will be valued.
- Fluent English (spoken and written).
- Demonstrated analytical skills with regards to market research, competitive data collection analysis, financial analysis, and crystallization of key business insights are needed.
- Data-driven thinking and results oriented.
- Planning and organization skills—Ability to establish work plans, multi-task and prioritize simultaneous projects.
- Strong negotiation skills.
- Must show and encourage respect for diversity.YOUR APPLICATIONThis is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.LI-LATAM**Período de aplicación**:- 3/9/2024 - 16/9/2024**Código de referencia**:- 827421**División**:- Consumer Health**Ubicación**:- Argentina : Buenos Aires : Munro**Área funcional**:- Marketing**Tipo de empleo**:- Permanente**Tiempo de trabajo**:- Full Time. Hibrido

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